Sonoma County

Property Management

Unrivaled expertise. Trusted Solutions. Since 1972.

Owner Focused

Presumably all landlords want similar results from their rental property: they want their investment to be profitable and stress-free. From their tenants, they ask three things: pay the rent, take care of the property, and don’t upset the neighbors.

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This book is a collection of the knowledge we’ve gathered and the information we’ve shared during our time as expert property managers and investment professionals.

Resident Focused

If it weren’t for our residents, DeDe’s Rentals would have limited purpose. Helping residents is the reason we come to work every day, why we constantly educate ourselves, why we train to be the best.

Providing Property Management Services to the Communities of Sonoma County

Our property management services are focused on the many communities of Sonoma County, including Santa Rosa, Windsor, Oakmont, Rohnert Park, Cotati, Healdsburg, and Sebastopol.


Santa Rosa




Rohnert Park




DeDe’s Rentals empowers our team members to serve the public and solve problems by using effective systems, technology, education and wisdom, while nurturing respect and commitment in the relationships we develop.

Mission Statement

DeDe’s Rentals provides exemplary housing solutions based on clarity, consistency and accountability.



Complex situations arise, seemingly on a daily basis. It’s our overarching goal to SIMPLIFY and SOLVE those challenging situations, to make the opaque transparent.

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Being an expert in the industry doesn’t just mean that we’re occasionally brilliant; we have to be willing and able to deliver solid results repeatedly, month in and month out, year after year.

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This is our secret weapon, because it’s fundamentally an acknowledgment of responsibility.

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“Accountability” means that we answer for our actions and decisions, and we are responsible for the results. But that’s not just a standard that we establish just for ourselves; we also expect the same from our residents, our owner-clients, and even our vendors. When every participant in this relationship acts with a sense of accountability, there’s nothing we can’t accomplish together.
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For fifty years, DeDe’s Rentals has been committed to continuous improvement. Our team is uniquely qualified to serve the needs of both housing providers and residents throughout Sonoma County.

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Why Rent From DeDe’s Rentals?

The Pandemic of 2020 upended much of what we all took for granted as a community: how we operate, how we interact, how we live our lives. But what will never change is the importance of customer service. DeDe’s Rentals has re-engineered our processes across a wide variety of services, to better protect the health and wellness of our applicants and residents. Whether viewing available properties, applying, contract signing, scheduling repairs and maintenance, or even during the move-out process, DeDe’s Rentals provides dependable customer service in a constantly-changing world. We continuously embrace and implement technology, not to REPLACE responsive personal attention, but to IMPROVE upon it. We always aim to be better, smarter, faster.

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Current Residents

As a resident with DeDe’s Rentals, we’re here to make your life easier and more comfortable. We treat you with consideration, integrity and professionalism. We provide you with a secure online tenant portal, so you can pay rent, submit repair requests, and keep account of important tenancy documents and information. Even if you encounter an emergency in the middle of the night or on a holiday, you’ll easily be able to reach a DeDe’s representative who’s prepared to help.

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Future Residents

Moving can be time-consuming and stressful. You want to easily find a safe, comfortable and affordable home; that’s what we deliver. DeDe’s Rentals makes your house-hunting process more efficient. From high-tech showing arrangements that allow you to view available properties at your convenience, to online application and contract completion, we know your time is limited and valuable, and we want to help you use it wisely. Our screening criteria is rigorous, but fair. You can find our screening criteria here.

DeDe’s Rentals … has managed our properties in Santa Rosa for over 30 years. We are out of state owners and have been completely satisfied with DeDe’s. Keith has continued to educate himself on tenants/landlords issues and laws unique to CA. He advocates for both tenants and landlords as well as active in the local community to address homelessness and housing issues. We greatly appreciate his timely up-to-date communications during disasters and new legislative initiatives. Thank you very much for taking care of our residents and properties during this difficult pandemic time and through the many good and bad years.


As a real estate broker, I have worked with many management companies, and none compare to DeDe’s Rentals. Keith Becker is a true professional who is a leader and ally in the real estate investment community. His knowledge and enthusiasm for rental properties are beyond compare. All of his associates have the same degree of professionalism. They handle each issue (and there are many) in a fair and timely manner. I would never think of using anyone else for my investment property.



This book is a collection of the knowledge we’ve gathered and the information we’ve shared during our time as expert property managers and investment professionals. This book specifically focuses on two areas that all investors are most concerned with:


● How to earn more income with their rental properties.

● How to avoid the potentially expensive mistakes and risk that are inherent in owning property.


Inquire about our free eBook today!

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Sonoma County’s Industry Leader for 50 Years

We work closely with community and industry resources to deliver exemplary property management solutions for both homeowners and residents in Santa Rosa and throughout Sonoma County.

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We’re active in local, state and national housing associations, and we remain engaged in the ever-changing legislative and regulatory landscape as it impacts our residents, our clients and the housing industry.

Frequently Asked Questions

Prospective Landlords

How often will I receive the net proceeds, and when will I receive monthly statements?

As long as your particular trust account has funds to release, you can reasonably expect to receive net proceeds from DeDe’s Rentals once a month. CONTRACTUALLY, we affirm that we’ll release payments on or by the 15th of the month. Historically, we’ve made every effort to release funds on the 12th or 13th, depending on the calendar and bank holidays.

What financial obligations can DeDe’s pay on my behalf?

For some of our clients, we pay condominium association dues, insurance policy premiums, mortgage payments, even property taxes. We’re equipped and prepared to pay almost any obligation that directly relates to the costs and keeping of your investment.

How do I get the best rent for my property?

Your property manager will be able to help guide you through that process, in order to prepare and promote your property at its most desirable. It’s an unfortunate fact that your OPERATING COSTS on any property do not have any reflection to what the RENT VALUE will be. Market rent is determined by many factors: time of year, age of the property, condition of the property, even how many other rental units are available at a given time. It’s always going to be our goal to rent your property at an attractive price, within a reasonable period of time, to qualified residents.

What is the eviction process?

Evictions are actually rare, but given our many years of experience, we know well how to navigate the process.

Evictions, also known as Unlawful Detainers or UDs, may be instituted for financial or behavioral violations of the rental contract. Unpaid rent is the most predominant type of FINANCIAL eviction. Behavioral violations could be any of a variety of breaches, but are often much harder to prove and prosecute than unpaid rent.

Your management team will typically handle any initial steps without contacting or disrupting you. A resident who has not paid rent will be served with a “3-Day Notice to Pay Rent.” A resident who has some other behavioral issue will be sent one or more written violation notices, which may include a formal “3-Day Notice to Cure.”

Only if the resident doesn’t correct the behavior within the allowed time would we contact you - because if they FIX it, they’ve done what was requested. There’s no great reason to concern you if we’ve successfully resolved a problem.

If the resident DOESN’T correct the behavior, if they don’t pay the rent, if they don’t remove the unapproved co-tenant (for example), we will promptly contact you and discuss strategy. It is rarely to your advantage to take these types of situations lightly. One month unpaid rent can quickly compound; bad behavior can conceivably get worse, impacting adjacent neighbors, your rental property, and even your legal liability.

If it’s appropriate to proceed, and with your approval, we’d act as your advocate, interacting with attorneys, representing you in court proceedings, keeping you fully informed, and effectively treating the case as if it were our own property being impacted.

NOTE: At the time of this posting, there are statewide regulations related to COVID-19, which severely limit your ability to institute most evictions. In such instances, we will STILL do our best to protect your interests.

Do I have to allow pets at my property?

The simple answer to this question is “no.” But there is a much more complicated answer, which may give you reason to reconsider.

Anecdotally, approximately 30-35% of housing providers will allow pets. But as great a percentage as 65% of residents (both renters and owner-occupied) HAVE pets, mostly either cats or dogs. If you refuse to allow ANY pets, you could be severely restricting the pool of otherwise-qualified applicants who might be interested in your home.

We subscribe to an internet-based software solution to help us screen pets, and to help us establish whether any individual animal - based on breed, age, weight, vaccination history, prior behavior - is a heightened risk. We’ve established a “sliding scale” of increased security deposits, based on the specific results of this screening. The process has allowed us to, in some instances, be much more accommodating with pets, while still protecting your interests.


Not withstanding, you may still be disinclined to accept pets, and you are within your rights to do so. However, there are specific classifications of animals that are NOT considered “pets;” you cannot refuse a resident to have one of these animals even if you have a “no pets” policy. Whether identified as “service,” “assistance,” “companion,” “emotional support,” or any similar term, a resident’s right to have one of these particular animals is protected by the Fair Housing Act and the Americans with Disabilities Act. A housing provider can’t refuse permission, can’t increase rent, and can’t increase the security deposit to offset real or perceived risk.

We’ve had plenty of experience with these types of animals, and the variety of documentation that residents provide to support their pet’s classification as an “assistance” animal. Honestly, there has been rampant fraud in this arena; it’s not fair, because people who genuinely DO need assistance or companion animals are often distrusted and discriminated against, due to the behavior of those who are unjustly trying to take advantage.

Fortunately, the same internet-based software solution that helps us screen applicant pets ALSO has been tremendously effective at differentiating between valid and inappropriate requests for assistance animal accommodations. Modern problems require modern solutions.

Who maintains the smoke alarms?

This is becoming less of a concern as the months and years pass. In 2014, California passed a law requiring all newly-installed smoke detectors to be equipped with 10-year non-replaceable batteries. The initial implementation of this law did not require all detectors to be immediately replaced; only those that were inoperable had to be switched for the new design. However, the “classic”-style smoke detector has a functional lifespan of 7-10 years. We recommend that any classic-style detectors be replaced when the next reasonable opportunity arises.

With the new 10-year detectors, there is no longer a concern about “maintenance.” We have all been trained with the strategy to replace batteries twice a year, when we adjusted our clocks. That’s no longer necessary. However, residents SHOULD be reminded to inform the owner promptly in the event that any smoke detector fails to function properly, whether it’s a new or old model. Almost every detector comes with factory recommendations to test on a monthly basis; residents should also be reminded that this monthly chore IS their responsibility.

Prospective Residents

After I've paid the costs involved and signed the contract, what happens next?

DeDe's Rentals manages many, but not all, of the properties that we represent for rental. During the application and acceptance process, we will be sure to indicate whether your continuing relationship is going to be with the staff at DeDe's Rentals, or whether the property owner will be your primary connection after the contract has been signed. If you will be paying rent to the owner and contacting them for any future concerns, we'll be certain to provide you with all necessary contact information.

How can I arrange to see the interior of any available property?

Many of our properties are now equipped with a high-tech “at your convenience” showing system. With a smartphone and a major credit card, you can enroll through Rently, our affiliate provider. You will receive a special code allowing you one-time access to see the specific property. There are certain properties which do not qualify for Rently, please call our office to schedule viewing of those properties or to obtain more information.

If I submit an application, how soon will I know if I have been accepted?

DeDe's Rentals makes every effort to have an initial evaluation and response available for you within three to five business days. Our ability to confirm your provided references and other information is crucial to the speed of our ability to qualify your application. If you haven't yet heard back from us within 96 hours, please feel free to contact us.

I've seen the property and want to apply. What is required?

Each intended adult resident (18+) is required to complete a separate application, providing all information requested. Underage co-occupants should be listed as such on a qualifying adult’s application, and do not require an independent application submission. The processing fee is $40.00 for each individual adult applicant or co-signer. Through this website, you’ll find “Apply Now” buttons for each available property. If you click that button, you will be guided to submit your application entirely online, securely and efficiently. DeDe’s application process is governed by our “Policies and Procedures,” referenced both within the application instructions and under “Rental Resources” elsewhere on this website.

Once you’ve submitted your online application, a DeDe’s Rentals representative will contact you directly to verify that all information has been provided, and to answer any questions you may have about the process.

Alternate submission processes are provided as a reasonable accommodation when appropriate; contact a DeDe’s representative if your circumstances warrant.

How is the amount of the security deposit calculated?

Like the interest rate you would pay for a car loan or a mortgage, the amount of your security deposit is closely linked to the information obtained from your application. The majority of applicants will qualify for a security deposit amounting to 1.5 x rent. Example: a $2,000.00/mo rental would typically have a security deposit of $3,000.00. In exceptional instances, however, the security deposit can potentially be as low as the amount of the rent times 1.25. To explain more clearly, that $2,000.00/mo rental property could have a security deposit requirement of only $2,500.00. However, this rate is reserved for applicants whose credit is exemplary, whose employment and tenancy history is complete, without significant gaps or flaws, and objectively verifiable without difficulty. For applicants with complications in any one of the factors used to determine risk-worthiness, the security deposit would be adjusted accordingly. In some instances, where the property owner is willing to accept risks associated with an applicant whose risk-worthiness is objectively problematic, the security deposit could be higher than 1.5 x rent. Also, if the property owner is willing to accept one or more pets, the security deposit would automatically be increased. However, under no circumstances would the amount of the security deposit exceed two times the quoted monthly rent for an unfurnished residence.

What People Are Saying About Us

Nov 4, 2022
Google - Alan - Dede's Rentals
DeDe's has done an excellent job working with my mother's rental house. Keith and staff helped tenants with Fed/CA/SonCo reimbursement programs, to everyone's satisfaction. They do a thorough job of keeping us informed.
Sep 2, 2022
Google - Mike - Dede's Rentals
I have been with DeDe's for many years, their attention to detail, their professionalism, in my experience is second to none.
Jun 5, 2022
Google - Kasilmom - Dede's Rentals
We have been using Dede's Rentals for many years now, and are extremely satisfied with their services. I must say that they have been incredibly responsive during these difficult times in which we find ourselves. Researching new law, propositions, etc. and giving information and suggestions. I would never consider another agency!
Jun 5, 2022
Google - Mary - Dede's Rentals
I have been renting a condo from DeDe's Rentals for 10 years. Whenever there is a problem (which is rare) all I have to do is go to their portal and report what the problem is. It is handled very quickly by reliable and skilled professionals. Actually several years ago the water heater decided to leak profusely and it replaced that evening. The property managers are knowledgeable and very nice as is management. I highly recommend DeDe's Rentals
May 24, 2022
Google - Lee - Dede's Rentals
More than a taquera 😋

Our Commitment to the Industry and Our Community

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We're Here To Help!

If you are in need of property management services, looking for a rental property, or would like to learn more about DeDe’s Rentals and how we can help you, please contact us today!

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1101 College Avenue, Suite 140
Santa Rosa, CA 95404


Monday - Friday 9:00am to 5:00pm
Closed: 12:30pm - 1:00pm for Lunch

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After Hours Emergency Line:
(888) 655-6419
DRE #02124826

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